Triads

Study 06-triads for Dreavo Studios. Created 2026-11-15.

Idea

DREAVO stacked as its two spoken beats, DRE over AVO, with the R's leg running on across the line gap to become the V's arm: one stroke carries the dream into the bravo. The name reads as DRE(am) plus (br)AVO. The R's leg is the only diagonal in the hard triad (stems and bars), so it is the one stroke that already leans toward the open triad (two diagonals and a circle), and it lands in the V. The mark lifts the end of that stroke: V and O, with the arm arriving from above the line. V.O. is the screenplay abbreviation for voice-over, a voice from outside the frame.

Why it fits

• Positioning: a studio picture's restraint. The feature is a single continuous line in an otherwise unmodified, clean grotesk. Nothing is added.
• "Quiet, not anonymous" (principle 4): the run-on stroke is nameable in one phrase and exists in no font.
• "Epic, not bombastic": scale comes from the long diagonal and the stepped block, not from effects.
• Principles leaned on hardest: 1 (one flat color, nothing depends on light), 4 (one drawn feature), 5 (one weight, one angle).

Logo type and track

Wordmark built as a two-line block, with a two-letter mark lifted from it. Track svg: the idea is letter construction. Ground dark: the logo lives first as a title card before the film.

Form notes

• Red Hat Display 600, outlined with bun lf outline. The R's own leg is replaced by an extension of the V's left arm: the same two edge lines (slopes 0.407 and 0.396), from inside the R's bowl down to the V's point. The bottom row's position follows from that line; nothing else is placed by eye.
• Line gap 0.3 of the cap height. STUDIOS in Red Hat Display 600 at 28% of the cap height, set to the width of AVO, 0.4 cap height below it.
• Color: Blue Hour blue-black and Nitrate silver-white, from day-for-night grading; one cool accent kept out of the logo.
• Exploration (logo/concepts/compare-03.png to compare-05.png, compare-lockups-01.png): plain justified stack, the R's leg running into the A, R standing on V with zero leading, a shared left spine, a stamp with STUDIOS justified. Chosen: the R's leg running into the V, in Red Hat Display. Runner-up: the R's leg running into the A (c12), which read as well but pushed the bottom row further right.
• Mark candidates (compare-marks-01.png, circle-test-05.png): the full block (too small at 32 px, about 5 px caps), a plain D (crisp but generic), the long-armed V alone (reads as a mirrored check mark), R and V (reads "RV"). Chosen: VO with the long arm.

Risks

• The mark doesn't contain the initial D. Eclipse's AV mark takes the same approach. Guard: the wordmark carries the name in every place where the mark is not alone.
• The mark sits near Eclipse's mark in kind (an inner letter pair that includes V). It differs in letters, in construction, and in the absence of light.
• The long diagonal could read as a flourish. Guard: it uses the font's own V angle and stroke, so it reads as structure.
• The stepped block is 1.28:1 with STUDIOS, so it is not usable as an avatar. The mark covers that.

Deviations

None

Sign-off

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Study 06-triads. Version 1, 2026-11-15.

Overview

DREAVO is set as its two spoken beats, DRE over AVO. The R's leg runs on across the line gap to become the V's arm, so one stroke carries the dream into the bravo. The mark, V.O., is the end of that stroke. Personality: serious, classic, quiet, epic through proportion. This document is for designers, editors, printers and developers placing the identity. It satisfies the strategy's principles 1 (one flat color), 2 (160 px and 32 px), 4 (one drawn feature) and 5 (one weight, one angle).

Logo

Versions

Construction

• Lettering: Red Hat Display 600, outlined. Row spacing: line gap = 0.3 × cap height.
• The drawn feature: the R's leg is removed and replaced by the V's left arm, extended up into the R's bowl along the V's own edge lines (slopes 0.407 and 0.396 from vertical). The bottom row is placed wherever that line lands. AVO keeps the font's own spacing.
• STUDIOS: Red Hat Display 600 at 28% of the name's cap height, tracked so it spans exactly from the A's left foot to the O's right edge. It sits 0.4 × cap height below AVO.
• Mark: a direct crop of the lockup: the V's arm cut flat where it leaves the R's bowl, plus the V and the O.

Clear space

X = the line gap between DRE and AVO (0.3 × cap height). Keep 2X clear on all sides of the lockup and 1X around the mark. Other logos, text, frame edges, folds and busy image areas all count as intrusions.

Minimum size

• The smallest detail is STUDIOS's horizontal strokes: 5.04 units in a 533-unit-wide lockup. Screen: 533 × 1.5 ÷ 5.04 = 160 px wide. Print: 533 × 0.2 ÷ 5.04 = 21 mm wide.
• Mark: 16 px minimum (it holds on the sheet); details are clear from 32 px. Print: 6 mm.
• Below 160 px or 21 mm, use mark.svg.

Misuse

• Do not restore the R's normal leg or break the stroke at the line gap. The single continuous line is the logo.
• Do not change the angle of the stroke or re-space AVO by hand. The stroke's position is set by geometry.
• Do not set DREAVO on one line with the long R. The feature only works stacked.
• Do not color the stroke differently from the letters.
• Do not center STUDIOS under the whole block or widen it past the O.
• Do not add glow, gradients, shadows or outlines to the logo files. Light belongs in key visuals.
• Do not place primary.svg on Paper or white; use primary-alt.svg.
• Do not stretch, skew, rotate, or set the name in another typeface beside the mark.

Color

Approved pairs: Nitrate on Blue Hour 15.6:1; Script on Blue Hour 13.4:1; Script on Night Exterior 11.8:1; Blue Hour on Paper 16.8:1; Grade on Blue Hour 6.4:1; Day for Night on Blue Hour 3.7:1 and on Paper 4.6:1, both for graphics and large type only. Never pair: Grade text on Paper (2.6:1). Day for Night is never used for body text on Blue Hour.

Typography

Body text is left-aligned, never justified, 55 to 75 characters per line. Dates are written "12 March 2027".

Imagery and key visuals

Night exteriors and day-for-night grades: cool blacks lifted to Blue Hour, one soft source of Day for Night light, wide frames with a lot of dark. Glow and blur are allowed only in key visuals, behind a crisp logo. Do not use warm teal-and-orange grades, lens flares, or stock cinema props. On footage, place mono-white.svg over a dark, calm area. See .

Voice

Credits, not copy: names, verbs, dates, present tense, no exclamation marks.

Example lines: headline "A film by Ana Ruiz"; button "Watch the trailer"; social post "Principal photography wraps today. Lisbon, 41 days."

Applications

• Title card at 16:9: the lockup in its ident pose, with the light held in the background.
• Film one-sheet: the logo at billing size in mono-white at the foot, under a day-for-night plate; the title echoes the stepped two-line block without repeating the logo.
• The V.O. mark in a round crop on Blue Hour.
• Primary on Blue Hour on the front, primary-alt on Paper on the back, details in Red Hat Text.